kostja94/marketing-skills

# Google Search Console Has Moved

The maintained instructions are in [Open Analytics: google-search-console](https://github.com/kostja94/open-analytics/blob/main/skills/google-search-console/SKILL.md). Install with `npx skills add kostja94/open-analytics --skill google-search-console`. This entry preserves the old discovery path and contains no independent GSC rules.

# SEO Monitoring Has Moved

The maintained instructions are in [Open Analytics: seo-monitoring](https://github.com/kostja94/open-analytics/blob/main/skills/seo-monitoring/SKILL.md). Install with `npx skills add kostja94/open-analytics --skill seo-monitoring`. This entry preserves the old discovery path and contains no independent monitoring rules.

# AI Traffic Tracking Has Moved

The maintained instructions are in [Open Analytics: ai-traffic-tracking](https://github.com/kostja94/open-analytics/blob/main/skills/ai-traffic-tracking/SKILL.md). Install with `npx skills add kostja94/open-analytics --skill ai-traffic-tracking`. This entry preserves the old discovery path and contains no independent AI-source rules.

# Traffic Analysis Has Moved

The maintained instructions are in [Open Analytics: traffic-analysis](https://github.com/kostja94/open-analytics/blob/main/skills/traffic-analysis/SKILL.md). Install with `npx skills add kostja94/open-analytics --skill traffic-analysis`. This entry preserves the old discovery path and contains no independent acquisition rules.

# Analytics Tracking Has Moved

The maintained instructions are in [Open Analytics: analytics-tracking](https://github.com/kostja94/open-analytics/blob/main/skills/analytics-tracking/SKILL.md). Install with `npx skills add kostja94/open-analytics --skill analytics-tracking`. This entry preserves the old discovery path and contains no independent tracking rules.

# Channels: Community & Forum Promotion

Guides forum promotion, community invitation, and vertical community marketing. Community-led growth (CLG) costs ~90% less than paid acquisition with ~3.2x higher customer LTV. Indie Hackers delivers ~23% conversion vs Product Hunt ~3%; HN and Reddit require sustained engagement. For cold start planning (first users, launch channels), see **cold-start-strategy**. For indie hacker strategy (first 100 users, Build in Public content framework, Indie Hackers tactics), see **indie-hacker-strategy**.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Leads, community growth, brand awareness
2. **Platform fit**: Indie Hacker, HN, Reddit, Discord, vertical forums
3. **Timeline**: One-time launch vs sustained (4-6 months for Indie Hackers)

# Channels: Directory Submission

Guides submitting products, tools, or apps to directories and launch platforms.

**On each invocation**: On **first use** in the conversation, output the complete response (Introduction, Importance, Methods, Collaboration Channels, Rules, Avoid, Action). On **subsequent use** or when the user asks to skip (e.g., "just do it", "skip intro", "I already know"), go directly to Action.

Directory submission is a core channel for cold start—see **cold-start-strategy** for full launch planning. Directories offer more than listings: free/paid listings, ad placements, newsletter features, social promotion, and marketing campaigns. Platform types: AI tools (e.g. Taaft), product launch (e.g. Product Hunt), review platforms (e.g. G2), app stores, niche directories.

## Why Directory Submission Matters

*Platform examples are illustrative only. No affiliation, partnership, or endorsement implied.*

| Benefit | Description |
|---------|--------------|

# Channels: Product Hunt Launch

Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Product type**: SaaS, AI tool, app, Chrome extension
2. **Launch readiness**: Landing page, screenshots, tagline, first comment
3. **Hunter**: Self-hunt or Top Hunter (optional but helps)

# Channels: Distribution Channels

Guides product distribution via third-party marketplaces and app stores. Distinct from **directory-submission** (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Channel Types

| Type | Definition | Examples |
|------|------------|----------|
| **Direct** | Company sells via own assets | Website, eCommerce, sales team |
| **Indirect** | Third parties sell on your behalf | Marketplaces, app stores, resellers |

**Marketplaces** = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.

# Channels: Email Marketing

Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Retention, conversion, brand reach, or SEO synergy
2. **Content mix**: Onboarding, campaign, announcement, features, newsletter
3. **List size**: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance

# Channels: EGC (Employee-Generated Content)

Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Brand trust, thought leadership, recruitment, or conversion
2. **Platform**: LinkedIn (B2B primary), X, Instagram, TikTok
3. **Employee base**: Size, roles, existing social presence

# Channels: Affiliate

Guides affiliate marketing strategy for AI/SaaS products. Affiliate marketing uses a CPS (Cost Per Sale) model—pay only when sales occur. ROI typically 5:1 to 10:1; CAC 40%–50% lower than paid ads.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Product type**: SaaS, AI tool, subscription
2. **Commission model**: Pay-per-sale, pay-per-lead, pay-per-click
3. **Target affiliates**: Content creators, publishers, coupon sites

# Channels: Creator Program

Guides creator program strategy for AI/SaaS products. Long-term partnerships with creators for content co-creation and brand building. Differs from affiliate (sales focus) and influencer (paid promotion focus).

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Product type**: AI tool, design tool, CMS, marketplace
2. **Content need**: Tutorials, templates, use cases
3. **Creator target**: Followers, niche, content quality

# Channels: Education Program

Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Product type**: SaaS, dev tool, design tool, productivity
2. **Student fit**: Is your ICP or future ICP student-aged?
3. **Discount structure**: First-time vs renewal; % or fixed

# Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Brand awareness, trust, or direct conversion
2. **Platform**: Instagram, TikTok, YouTube, LinkedIn
3. **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

# Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **News angle**: Product launch, funding, partnership, milestone
2. **Audience**: Trade press, mainstream, bloggers
3. **Timing**: Embargo or immediate

# Channels: Referral

Guides referral program strategy for AI/SaaS products. Leverage existing users to drive growth; 3%-5% conversion vs 1%-2% for ads; CAC 50%-70% lower; referred users LTV 30%-50% higher, retention 20%-30% higher. Referral is necessity in overseas markets, not alternative.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Product type**: SaaS, AI tool, subscription
2. **User base**: Size, engagement, retention
3. **Goal**: Signups, purchases, or both

# Components: Brand Visual Identity

Guides visual identity for consistent brand presentation. Companies with consistent branding see up to 23-33% revenue lift; 94% of consumers say consistency influences buying decisions.

**Keywords**: visual identity, design tokens, color palette, typography, CSS variables, slide deck, brand guidelines, frontend aesthetics, accessibility

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Scope**: New brand, audit, or component design

# Components: Favicon

Guides favicon and app icon implementation for brand consistency across browser tabs, bookmarks, mobile home screens, and **Google Search results**. Favicons help users identify sites; missing or incorrect icons hurt trust.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Tech stack**: Next.js, WordPress, static HTML, etc.
2. **PWA**: Is the site a PWA or planning to be?
3. **Existing assets**: Logo, icon files

# Hero construction has moved

Hero construction is now maintained in the [Hero reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/hero.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Hero. This compatibility entry contains no component rules and is no longer maintained.

# Logo construction has moved

Logo construction is now maintained in the [Logo reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/logo.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Logo. This compatibility entry contains no component rules and is no longer maintained.

# Comparison Table construction has moved

Comparison Table construction is now maintained in the [Comparison Table reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/comparison-table.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Comparison Table. This compatibility entry contains no component rules and is no longer maintained.

# How-to Section construction has moved

How-to Section construction is now maintained in the [How-to Section reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/howto-section.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new How-to Section. This compatibility entry contains no component rules and is no longer maintained.

# Tabs and Accordion construction has moved

Tabs and Accordion construction is now maintained in the [Tabs and Accordion reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/tabs-accordion.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Tabs and Accordion. This compatibility entry contains no component rules and is no longer maintained.

# Call to Action construction has moved

Call to Action construction is now maintained in the [Call to Action reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/cta.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Call to Action. This compatibility entry contains no component rules and is no longer maintained.

# Newsletter Signup construction has moved

Newsletter Signup construction is now maintained in the [Newsletter Signup reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/newsletter-signup.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Newsletter Signup. This compatibility entry contains no component rules and is no longer maintained.

# Modal construction has moved

Modal construction is now maintained in the [Modal reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/modal.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Modal. This compatibility entry contains no component rules and is no longer maintained.

# Testimonials construction has moved

Testimonials construction is now maintained in the [Testimonials reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/testimonials.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Testimonials. This compatibility entry contains no component rules and is no longer maintained.

# Trust Signals construction has moved

Trust Signals construction is now maintained in the [Trust Signals reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/trust-signals.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Trust Signals. This compatibility entry contains no component rules and is no longer maintained.

# Card construction has moved

Card construction is now maintained in the [Card reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/card.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Card. This compatibility entry contains no component rules and is no longer maintained.

# Carousel construction has moved

Carousel construction is now maintained in the [Carousel reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/carousel.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Carousel. This compatibility entry contains no component rules and is no longer maintained.

# Grid construction has moved

Grid construction is now maintained in the [Grid reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/grid.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Grid. This compatibility entry contains no component rules and is no longer maintained.

# List construction has moved

List construction is now maintained in the [List reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/list.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new List. This compatibility entry contains no component rules and is no longer maintained.

# Masonry construction has moved

Masonry construction is now maintained in the [Masonry reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/masonry.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Masonry. This compatibility entry contains no component rules and is no longer maintained.

# Breadcrumb construction has moved

Breadcrumb construction is now maintained in the [Breadcrumb reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/breadcrumb.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Breadcrumb. This compatibility entry contains no component rules and is no longer maintained.

# Footer construction has moved

Footer construction is now maintained in the [Footer reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/footer.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Footer. This compatibility entry contains no component rules and is no longer maintained.

# Navigation Menu construction has moved

Navigation Menu construction is now maintained in the [Navigation Menu reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/navigation-menu.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Navigation Menu. This compatibility entry contains no component rules and is no longer maintained.

# Sidebar construction has moved

Sidebar construction is now maintained in the [Sidebar reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/sidebar.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Sidebar. This compatibility entry contains no component rules and is no longer maintained.

# Table of Contents construction has moved

Table of Contents construction is now maintained in the [Table of Contents reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/table-of-contents.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Table of Contents. This compatibility entry contains no component rules and is no longer maintained.

# Social Share construction has moved

Social Share construction is now maintained in the [Social Share reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/social-share.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Social Share. This compatibility entry contains no component rules and is no longer maintained.

# Top Banner construction has moved

Top Banner construction is now maintained in the [Top Banner reference](https://github.com/kostja94/bricks/blob/main/skills/component-builder/references/components/top-banner.md) in [Bricks](https://github.com/kostja94/bricks), the component layer for AI agents.

```bash
npx skills add kostja94/bricks --skill component-builder
```

Ask the agent to use component-builder to build a new Top Banner. This compatibility entry contains no component rules and is no longer maintained.

# Components: URL Slug

Guides creation of SEO-friendly URL slugs for blog posts, articles, and content pages. Research on 11.8M Google results shows shorter URLs tend to rank higher; position #1 URLs average 50–60 characters.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **URL slug**: The path segment after the base (e.g., `ai-people-search` in `/blog/ai-people-search`)
- **Applies to**: Blog posts, articles, guides, category pages, product pages

## Best Practices

### Length

# Content: Article Content

Guides creation of **article body content**—the actual text (intro, body, conclusion) for blog posts, guides, and long-form pieces. Focus on **what to write**. For **where it goes** (page structure, schema, metadata), see **article-page-generator**. For short conversion copy (ads, landing pages, CTAs), see **copywriting**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **Article body**: Introduction, body sections, conclusion, CTA
- **Content structure**: Hook, QAE pattern, paragraph length, scannability
- **Word count**: By article type and search intent
- **Writing frameworks**: AIDA, PAS, BAB applied to articles
- **GEO elements**: TL;DR, Key Takeaways, answer-first

# Content: Copywriting

Guides **short-form marketing copy**—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For **article body content** (blog posts, guides, long-form), see **article-content**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Context**: Ad, landing page, email, CTA, or general
2. **Goal**: Awareness, consideration, conversion, retention
3. **Audience**: ICP, stage, pain points

# Content: Podcast

Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Stage**: Planning, launching, growing
2. **Format**: Interview, solo, co-hosted, narrative
3. **Niche**: Target audience, listener personas

# Translation

Own the language-production lifecycle. Deliver natural, accurate target-language content without changing product facts, inventing market claims, or treating translated words as proof that a locale is ready to launch.

## Boundaries

- This skill owns translation, transcreation, terminology, style, linguistic review, and keeping translations current.
- **localization-strategy** owns locale selection, page coverage, URL architecture, routing, rollout, and release verification.
- **keyword-research** owns target-market queries. Never translate a source keyword list and call it localized research.
- Project positioning, feature availability, legal facts, and approved terminology remain in their project SSOTs.

## Prepare the Source

Read root `contextus.md` when present. Before translating, establish:

# Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
2. **Goal**: Awareness, consideration, conversion, education
3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

# Content: Visual Content

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **When to use images**: By content type and format
- **Specs by context**: Website vs social vs email
- **Platform image specs**: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
- **Repurposing**: One visual → multiple formats and channels
- **Visual-first planning**: Content calendar with image planning

# About Page construction has moved

About Page construction is now maintained in the [About Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/about.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new About Page. This compatibility entry contains no page rules and is no longer maintained.

# Contact Page construction has moved

Contact Page construction is now maintained in the [Contact Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/contact.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Contact Page. This compatibility entry contains no page rules and is no longer maintained.

# Homepage construction has moved

Homepage construction is now maintained in the [Homepage reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/homepage.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Homepage. This compatibility entry contains no page rules and is no longer maintained.

# API Page construction has moved

API Page construction is now maintained in the [API Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/product-interface.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new API Page. This compatibility entry contains no page rules and is no longer maintained.

# Article Page construction has moved

Article Page construction is now maintained in the [Article Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/article.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Article Page. This compatibility entry contains no page rules and is no longer maintained.

# Blog Index construction has moved

Blog Index construction is now maintained in the [Blog Index reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/blog-index.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Blog Index. This compatibility entry contains no page rules and is no longer maintained.

# Documentation Page construction has moved

Documentation Page construction is now maintained in the [Documentation Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/documentation.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Documentation Page. This compatibility entry contains no page rules and is no longer maintained.

# FAQ Page construction has moved

FAQ Page construction is now maintained in the [FAQ Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/faq.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new FAQ Page. This compatibility entry contains no page rules and is no longer maintained.

# Feature Page construction has moved

Feature Page construction is now maintained in the [Feature Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/product-capability.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Feature Page. This compatibility entry contains no page rules and is no longer maintained.

# Glossary Page construction has moved

Glossary Page construction is now maintained in the [Glossary Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/documentation.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Glossary Page. This compatibility entry contains no page rules and is no longer maintained.

# Resource Page construction has moved

Resource Page construction is now maintained in the [Resource Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/resource.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Resource Page. This compatibility entry contains no page rules and is no longer maintained.

# Template Page construction has moved

Template Page construction is now maintained in the [Template Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/template.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Template Page. This compatibility entry contains no page rules and is no longer maintained.

# Tool Page construction has moved

Tool Page construction is now maintained in the [Tool Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/tool.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Tool Page. This compatibility entry contains no page rules and is no longer maintained.

# Cookie Policy Page construction has moved

Cookie Policy Page construction is now maintained in the [Cookie Policy Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/legal-policy.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Cookie Policy Page. This compatibility entry contains no page rules and is no longer maintained.

# Legal Page construction has moved

Legal Page construction is now maintained in the [Legal Page reference](https://github.com/kostja94/pagina/blob/main/skills/page-builder/references/pages/legal-policy.md) in [Pagina](https://github.com/kostja94/pagina), the page intelligence layer for AI agents.

```bash
npx skills add kostja94/pagina --skill page-builder
```

Ask the agent to use page-builder to build a new Legal Page. This compatibility entry contains no page rules and is no longer maintained.