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gtm-strategy

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When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.

skills/strategies/launch/gtm/SKILL.md

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Nov 6, 2026
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MIT

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# Strategies: Go-to-Market

Guides go-to-market (GTM) strategy—the blueprint for launching or repositioning a product that aligns product, marketing, sales, and customer success around reaching and winning target customers. Organizations with a defined GTM process see ~10pp higher launch success rates (63% vs 53%) and ~3× median revenue growth. However, ~72% of sales reps miss quota, often due to execution gaps. Use this skill when planning GTM for product launch, new market entry, repositioning, or feature launch.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## GTM Scenarios

| Scenario | Scope | Use |
|----------|-------|-----|
| **Product launch** | New product to market | Full GTM; see **product-launch** for launch execution |
| **New market entry** | New geography or segment | Full GTM; different buying behaviors, competitors, regulations |
| **Repositioning** | Shift who you serve, what you solve | Messaging, ICP, channel alignment; not just rebrand |
| **Feature launch** | New capability in existing product | Tiered by impact; T1 (revenue) = full planning; T2/T3 = lighter |
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