Individual skill
serp-features
When the user wants to understand or optimize for SERP feature types (PAA, sitelinks, rich results, AI Overviews). Also use when the user mentions "SERP," "SERP features," "search result features," "People Also Ask," "PAA," "sitelinks," "knowledge panel," "local pack," "rich results," "zero-click," "SERP types," "AI Overviews," "Bing Copilot," or "Yandex AI." For JSON-LD and rich result implementation, use schema-markup. For organic strategy and roadmap, use seo-strategy.
skills/seo/on-page/serp-features/SKILL.md
Source commit b5ad1eec40eea98360b515b15880d6f63d4ada81
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- Last checked
- Nov 10, 2026
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Repository context
- Repository stars (not skill ratings)
- 1,096
- Repository last updated
- Nov 6, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agent-skills Repository topic
- cursor Repository topic
- growth-marketing Repository topic
- marketing Repository topic
- seo Repository topic
- skills-sh Repository topic
- vibe-coding Repository topic
- marketing Derived category
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# SEO On-Page: SERP Features
Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
## Scope
- **SERP feature types**: Organic enhancements, universal results, paid, knowledge
- **Obtainability**: Which features are achievable; which require authority/partnerships
- **Optimization**: Content, schema, and structure for each feature type
- **Impact**: CTR, zero-click, traffic implications
## What Is a SERP Feature?