Individual skill

link-building

When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.

skills/seo/off-page/link-building/SKILL.md

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# SEO Off-Page: Link Building

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope (Off-Page SEO)

- **Link building**: Acquire backlinks from relevant, authoritative sites
- **Broken link building**: Find broken links on others' sites; suggest your content as replacement
- **Unlinked brand mentions**: Turn mentions into links via outreach
- **Guest posting**: Contribute to relevant publications; earn links
- **Journalist requests**: Respond to #JournoRequest; provide quotes/assets
- **Digital PR**: PR campaigns for backlinks and E-E-A-T — see **eeat-signals**
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