Individual skill

growth-funnel

When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.

skills/strategies/launch/growth-funnel/SKILL.md

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# Strategies: Growth Funnel (AARRR)

Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## AARRR Framework

| Stage | Question | Key metrics |
|-------|----------|-------------|
| **Acquisition** | How do users discover you? | CAC, CPA, conversion by source |
| **Activation** | Do users reach "aha moment"? | Activation rate, time-to-first-value |
| **Retention** | Do users return? | D1/D7/D30 retention, churn |
| **Referral** | Do users recommend? | Referral rate, NPS, viral coefficient |