Individual skill
content-marketing
When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
skills/strategies/brand/content-marketing/SKILL.md
Source commit b5ad1eec40eea98360b515b15880d6f63d4ada81
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- Observed behavior
- Instructions only
- Last checked
- Nov 10, 2026
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- 1,096
- Repository last updated
- Nov 6, 2026
- License
- MIT
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- agent-skills Repository topic
- cursor Repository topic
- growth-marketing Repository topic
- marketing Repository topic
- seo Repository topic
- skills-sh Repository topic
- vibe-coding Repository topic
- marketing Derived category
- writing Derived category
- productivity Derived category
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SKILL.mdcore · 9,355 bytes
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# Strategies: Content Marketing
Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
## Scope
- **Content types**: What you create (by purpose/theme)
- **Content formats**: How it's delivered (article, video, email, post)
- **Channels**: Where it's distributed (blog, email, X, LinkedIn, etc.)
- **Repurposing**: One core content → multiple formats → multiple channels
- **Funnel mapping**: Content by stage (awareness, consideration, decision)
