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domain-architecture

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When the user wants to decide domain structure for multiple products or brands—subfolder vs subdomain vs independent domain. Also use when the user mentions "subfolder vs subdomain," "subdirectory vs subdomain," "multiple products domain," "multiple websites," "brand architecture," "branded house," "house of brands," "where to host product," "domain structure," or "hub-spoke domain." For brand SERP, use multi-domain-brand-seo.

skills/strategies/commercial/domain/domain-architecture/SKILL.md

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Last checked
Nov 10, 2026

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1,096
Repository last updated
Nov 6, 2026
License
MIT

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# Strategy: Domain Architecture

Guides domain structure decisions for multiple products or brands: subfolder (subdirectory), subdomain, or independent domain. Covers brand architecture (Branded House vs House of Brands) and Hub-Spoke principles when multiple domains coexist. See **domain-selection** for initial domain choice (Brand/PMD/EMD, TLD); **website-structure** for single-domain page planning; **rebranding-strategy** for domain change and migration; **multi-domain-brand-seo** for brand search optimization.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Product count**: Single product vs multiple products/brands
2. **Brand strategy**: Unified brand vs distinct brands
3. **Current state**: Planning from scratch vs consolidating existing domains
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