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linkedin-ads

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When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "Lead Gen Forms," "Sponsored Messaging," "Message Ads," "Conversation Ads," "Accelerate," "Classic ad set," "Audience Network," "objective-based pricing," "Insight Tag," "job title targeting," "company targeting," "Matched Audiences," or "B2B paid ads." For organic posts, use linkedin-posts.

skills/paid-ads/platforms/linkedin-ads/SKILL.md

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# Paid Ads: LinkedIn Ads

Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Account and product context

- **Campaign Manager** is the main UI: [campaignmanager.linkedin.com](https://www.linkedin.com/campaignmanager) · [Get started (help)](https://www.linkedin.com/help/lms/answer/a9509136)
- **Marketing Solutions** = ads for brands/leads; **Talent Solutions** = hiring products (separate when choosing objectives).
- **Sponsored Content** in-feed and **Sponsored Messaging** generally require a free **[LinkedIn Page](https://business.linkedin.com/advertise/ads/best-practices/what-you-need-to-get-started)** (per official getting-started guidance—confirm in your account).
- **Review**: build **at least ~1–2 days** before go-live; last-minute changes may miss launch. [Ad set best practices](https://www.linkedin.com/help/lms/answer/a422123)

## Campaign structure (naming and hierarchy)
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