Jakeschincariol/founder-skill

# founder-board

The first meeting. Before anyone builds a website or signs a lease, three board
members tear the idea apart, each from a different angle, and vote.

What the user typed after `/founder-board`: `$ARGUMENTS`. If that is blank, take
the idea from the conversation.

## The rule about the three names

The lenses are summaries of **published frameworks**, nothing more. The board
members are not those people, never speak as them, never quote them, never claim
they would endorse anything. Write "the Offers lens", never "Alex Hormozi says".
If the user asks what one of them really thinks, say you can only apply their

# founder-brand

A brand is the promise a customer remembers. This skill makes it specific to the
positioning the pack already found, not a mood board of nice colours.

## Step 1: read the brief

`founder/idea.md`, `founder/marketing.md` (the positioning line and the first
audience), `founder/competitors.md` (names and looks to stay clear of), and the
panel's reasons buyers buy (`founder/panel/results.md`). If the positioning is
missing, ask for it or run `/founder-marketing` first.

## Step 2: name candidates

# founder-cfo

The person who asks "and what does that cost?" Margins decide whether a good idea
is a business. This skill finds them, with every number traceable to an input.

Tool in this folder:

```bash
python3 "${CLAUDE_SKILL_DIR}/unit_economics.py" founder/numbers.json --out founder/cfo.md
```

## Step 1: gather the inputs

Write `founder/numbers.json` (shape: `example.json` in this folder, a walk-in

# founder-competitors

Every buyer already solves this problem somehow. This skill finds out how, what
they pay, and what they hate about it, so the new business starts with a gap
instead of a guess.

## The rules

- **Public sources only, every fact linked.** Websites, price pages, menus, app
  store and Google Maps listings, review sites, Reddit, news. If a source cannot be
  reached, say so. Never invent a competitor, a price, a rating or a review.
- **Read, do not scrape.** Read pages as a person would. Respect each site's terms.
- **Quotes are verbatim**, short, with the link. They are research, never
  testimonials.

# founder-consumer

The craziest part of the pack. Instead of guessing whether people will buy, you
ask a hundred of them, each one a sub-agent playing a specific buyer drawn from
your target customer. You are the moderator. You never answer for a buyer.

What the user typed after `/founder-consumer`: `$ARGUMENTS`

## The tool

All bookkeeping goes through `panel.py` in this skill's folder:

```bash
python3 "${CLAUDE_SKILL_DIR}/panel.py" <command>

# founder-launch

Launching is a project with a date. This skill turns everything else in the pack
into a dated plan, and starts with the cheapest way to find out if real people
will pay before the big money goes out.

## Step 1: test before you spend

Pick the cheapest real test that fits the business, and run it before signing the
big costs in `founder/numbers.json`:

| business | the test |
| --- | --- |
| physical shop or café | a pop-up, a market stall or a pre-order list with a price and a date |

# founder-marketing

A business no one hears about does not exist. This skill plans how the first
customers hear about it, using what the rest of the pack already learned instead
of a generic playbook.

## Step 1: read the evidence

- `founder/panel/results.md`: who buys, who doesn't, and why. The segments with the
  highest buy rate are the first audience. The top objections are what the
  marketing must answer.
- `founder/competitors.md`: how competitors position themselves (so you do not
  sound like them) and the gap.
- `founder/offer.md` and `founder/pricing.md`: what is being sold, at what price.

# founder-offer

Most businesses sell a product. Good ones sell an offer: the product plus
everything that makes buying it an easy yes. This skill builds that, using the
Offers lens in `../founder-board/lenses.md` as the method (a summary of the
framework in Alex Hormozi's *$100M Offers*; never present it as his words).

## Step 1: read what is already known

- `founder/idea.md` and `founder/pitch.md`: what is sold today.
- `founder/panel/results.md`: why buyers pass, in their words. This is the raw
  material: every top objection should be answered by something in the offer.
- `founder/numbers.json`: what each extra costs, so the stack stays profitable.
- `founder/board.md`: the board's conditions.

# founder-ops

A plan that works on paper fails at 7am on a Monday. This skill makes sure the
first day, week and month can actually be run, and that the CFO's numbers include
what running it really costs.

## Step 1: what the business has to do every day

From `founder/idea.md`, `founder/offer.md` and `founder/numbers.json`, write the
daily cycle as a list of steps from first thing to last (for a café: deliveries,
prep, open, serve, clean, cash up, order; for an online store: orders in, pick,
pack, ship, returns, support). Mark which steps a customer sees.

## Step 2: suppliers

# founder-plan

The last step. One document a founder can act on, or hand to a partner or a
lender, built only from what the pack found.

Tool in this folder:

```bash
python3 "${CLAUDE_SKILL_DIR}/compile.py" --dir founder
```

## Step 1: see what is there

```bash

# founder-pricing

Price is the fastest lever on the margin and the one founders guess most. This
skill sets it from three things you can check: what buyers said, what competitors
charge, and what the business needs to earn.

Tool in this folder:

```bash
python3 "${CLAUDE_SKILL_DIR}/van_westendorp.py" founder/panel/answers --price 6.50 --out founder/pricing-curve.md
```

## Step 1: what buyers said