Individual skill
founder-brand
Your brand designer. Names the business (with the trademark, domain and handle checks to run before falling in love with a name), writes the voice, a one-line promise and a tagline, and briefs the look: colours, type, logo and the first things a customer sees, so they match the positioning the marketing director chose. Use when the user says "name my business", "brand this", "logo", "brand identity", "what should it look like", "tagline", or "brand voice".
skills/founder-brand/SKILL.md
Source commit fd9385b0cfe1b96bebce3898fbd506d73eff5a9d
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- Instructions only
- Last checked
- Nov 9, 2026
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- 2,951
- Repository last updated
- Oct 7, 2026
- License
- MIT
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- business-plan Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- startup Repository topic
- subagents Repository topic
- unit-economics Repository topic
- marketing Derived category
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SKILL.mdcore · 3,149 bytes
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# founder-brand
A brand is the promise a customer remembers. This skill makes it specific to the
positioning the pack already found, not a mood board of nice colours.
## Step 1: read the brief
`founder/idea.md`, `founder/marketing.md` (the positioning line and the first
audience), `founder/competitors.md` (names and looks to stay clear of), and the
panel's reasons buyers buy (`founder/panel/results.md`). If the positioning is
missing, ask for it or run `/founder-marketing` first.
## Step 2: name candidates
