Individual skill

founder-marketing

Your marketing director. Turns the buyer panel and the competitor map into positioning, the channels the target customer actually uses, a 30-day launch campaign with dated posts and ads, the first ten hooks, a budget split and the numbers to watch. Every message answers an objection real or simulated buyers raised. Use when the user says "how do I market this", "marketing plan", "launch campaign", "how do I get customers", "where do I advertise", "write my ads", or "positioning".

skills/founder-marketing/SKILL.md

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License
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# founder-marketing

A business no one hears about does not exist. This skill plans how the first
customers hear about it, using what the rest of the pack already learned instead
of a generic playbook.

## Step 1: read the evidence

- `founder/panel/results.md`: who buys, who doesn't, and why. The segments with the
  highest buy rate are the first audience. The top objections are what the
  marketing must answer.
- `founder/competitors.md`: how competitors position themselves (so you do not
  sound like them) and the gap.
- `founder/offer.md` and `founder/pricing.md`: what is being sold, at what price.
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