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founder-pricing

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Finds the price buyers will actually pay. Reads the consumer panel's four price answers per buyer into a Van Westendorp price-sensitivity range (too cheap, a bargain, getting expensive, too expensive), sets it against what competitors really charge and against the CFO's margin, and recommends a price, a price ladder (good / better / best) and an opening offer to test. Use when the user says "how much should I charge", "price this", "is $X too expensive", "pricing strategy", "what price", or after the consumer panel.

skills/founder-pricing/SKILL.md

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Oct 7, 2026
License
MIT

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# founder-pricing

Price is the fastest lever on the margin and the one founders guess most. This
skill sets it from three things you can check: what buyers said, what competitors
charge, and what the business needs to earn.

Tool in this folder:

```bash
python3 "${CLAUDE_SKILL_DIR}/van_westendorp.py" founder/panel/answers --price 6.50 --out founder/pricing-curve.md
```

## Step 1: what buyers said
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