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founder-offer

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Builds an offer too good to refuse. Lists every problem the buyer hits on the way to the result they want, turns each into a solution, trims to what is cheap to deliver and valuable to the buyer, and stacks it with honest bonuses, a guarantee the CFO can afford, real urgency and a clear name. Scores it on the value equation (outcome, likelihood, time, effort) and re-tests it on a quick buyer panel. Use when the user says "make my offer better", "why won't people buy", "what should I include", "guarantee", "bonuses", "grand slam offer", or after the panel shows people passing.

skills/founder-offer/SKILL.md

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# founder-offer

Most businesses sell a product. Good ones sell an offer: the product plus
everything that makes buying it an easy yes. This skill builds that, using the
Offers lens in `../founder-board/lenses.md` as the method (a summary of the
framework in Alex Hormozi's *$100M Offers*; never present it as his words).

## Step 1: read what is already known

- `founder/idea.md` and `founder/pitch.md`: what is sold today.
- `founder/panel/results.md`: why buyers pass, in their words. This is the raw
  material: every top objection should be answered by something in the offer.
- `founder/numbers.json`: what each extra costs, so the stack stays profitable.
- `founder/board.md`: the board's conditions.