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fangpian-brand-kit

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方片新媒体（FANG PIAN / 方片，含方片母婴、方片时尚、方片家居等子品牌）官方品牌视觉规范与素材库。当需要为方片制作或修改任何视觉物料时使用——海报、小红书封面、PPT/幻灯片、公众号头图、数字人/短视频包装、头像、Banner、易拉宝、灯箱、水印、邀请函、培训课件等；也用于判断该用哪个 logo、配色、字体、IP 老虎姿势和部门海报模板，或需要统一品牌视觉、检查成品是否符合品牌规范时。目标是让所有 AI 产出的物料开箱即符合方片品牌识别，不再每次重做。

skills/方片/fangpian-brand-kit/SKILL.md

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# 方片品牌形象库（FANG PIAN Brand Kit）

本技能是方片新媒体的**品牌视觉单一事实来源**。做任何视觉物料前，先加载本规范，再从 `assets/` 直接取用现成素材，禁止凭空重画 logo、重配颜色、替换字体或乱换 IP。

## 资产目录

- `assets/logos/` — 透明底「方片」字标（黑/黄/白三色）与母品牌、赛道子品牌标准组合（lockup）
- `assets/colors/` — 黄 / 黑 / 银官方背景色卡（取色、对色用）
- `assets/ip/` — 方片老虎 IP 透明底素材，按场景命名（01–20）
- `assets/fonts/` — 中英文标准字体预览（字体安装文件需向设计部门索取，见 references）

## 硬性品牌规范（不可违反）

1. **Logo 用官方文件，不许重绘**：字标是书法手写体「方片」+ 下方字距拉开的 `FANG PIAN`。只能从 `assets/logos/` 取透明 PNG，按背景选颜色：
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