pm-gtm-plan

• SKILL.mdcore · 14,586 bytes

# Go-to-Market Plan Skill

## How this skill behaves (read first)

This is a **generative** deliverable skill, and "write a GTM plan" is where an AI assistant defaults to a **generic launch checklist** — announce, blog post, social, email, press — with no strategy underneath. The deeper mistakes: treating GTM as a **one-time launch** rather than a living system, **stage-skipping** (bolting a reseller network or paid-acquisition engine onto a company with 8 customers), ignoring **timing** (seasonality, B2B budget cycles, market readiness), and **funnel-forcing** buyers through a pipeline on the company's schedule. A GTM plan that doesn't fit the company's stage burns the resources that should be going to the actual foundational work.

So this skill gates hard:

1. **Establish context** — GTM readiness (is demand validated?), company maturity stage, customer/business-model type, and timing conditions.
2. **Apply the always-true core** — GTM as a system of five interlocking components, stage-appropriate execution, channel-as-cost-structure, timing awareness, non-linear buyer journey.
3. **Surface the context-dependent decisions** (stage tactics, channel model, business-model motion, entry timing, partnerships) with trade-offs; let the user choose.

Then it **hands off to `pm-okr-metric-validity-audit`** (are the launch metrics valid, not vanity?) and **`pm-assumption-rigor-audit`** (is demand really validated, is the timing window real, will the channel actually work?).