Individual skill
thought-leadership
Use when crafting executive POVs, visionary articles, or keynote narratives that elevate brand authority.
plugins/content-marketing/skills/thought-leadership/SKILL.md
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# Thought Leadership Skill
## When to Use
- CEO/CMO needs a compelling POV on industry trends.
- Preparing conference keynotes, op-eds, or LinkedIn long-form posts.
- Launching a category narrative or market education campaign.
## Framework
1. **Define Thesis** – articulate the bold statement ("The Future of X") and supporting pillars.
2. **Evidence Mix** – gather proprietary data, customer proof, analyst references, and analogies.
3. **Narrative Arc** – hook → tension/problem → future vision → proof → call to action.
4. **Voice & Tone** – confident, data-backed, forward-looking; avoid product pitches until conclusion.
5. **Derivative Assets** – break the narrative into short-form snippets, Q&A, slides, social clips.
