Individual skill
event-briefs
Use when documenting event objectives, requirements, and alignment across stakeholders.
plugins/event-marketing/skills/event-briefs/SKILL.md
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# Event Brief Systems Skill
## When to Use
- Kicking off any event (webinar, field, flagship).
- Aligning cross-functional partners before production starts.
- Handing event concepts to producers or regional teams.
## Framework
1. **Overview** – goal, target audience, date, format, tier.
2. **Narrative** – theme, key messages, CTA, proof assets.
3. **Experience** – agenda, speakers, demos, activations.
4. **Promotion** – channels, audience segments, partner amplification.
5. **Operations** – budgets, vendors, timelines, risks, approvals.
6. **Measurement** – KPIs, dashboards, survey plan, follow-up flows.