Individual skill
media-database
Use when researching, segmenting, and maintaining journalist/analyst contact lists.
plugins/pr-communications/skills/media-database/SKILL.md
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- Last checked
- Nov 10, 2026
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- Apr 3, 2026
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SKILL.mdcore · 1,226 bytes
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# Media Database Operations Skill
## When to Use
- Building pitch lists for launches or thought-leadership campaigns.
- Cleaning and deduping media contacts after staffing changes.
- Tracking interactions, responses, and embargo agreements.
## Framework
1. **Research** – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles.
2. **Segmentation** – categorize by beat, outlet tier, region, relationship status, preferred format.
3. **Compliance** – store consent notes, GDPR considerations, embargo agreements, NDAs.
4. **Maintenance** – monthly hygiene (bounces, role changes, new publications).
5. **Insights** – log interactions to inform future pitches and avoid over-contacting.
