Individual skill
deliverability-ops
Use when investigating inbox placement, reputation, and compliance signals across senders.
plugins/email-marketing/skills/deliverability-ops/SKILL.md
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- Last checked
- Nov 10, 2026
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SKILL.mdcore · 1,547 bytes
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# Deliverability Operations Skill
## When to Use
- Inbox placement drops or spam-folder complaints.
- Preparing for IP/domain warmups or volume ramps.
- Auditing authentication, feedback loops, or compliance settings.
## Framework
### Signals to Monitor
1. **Engagement** – opens, clicks, unsubscribes, spam complaints by ISP.
2. **Reputation** – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
3. **Infrastructure** – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
4. **List Health** – bounce types, spam traps, opt-in provenance, inactivity thresholds.