Individual skill

survey-design

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Use to craft rigorous survey instruments with sampling, question logic, and QA standards.

plugins/customer-feedback-orchestration/skills/survey-design/SKILL.md

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License: Apache-2.0

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# Customer Survey Design Kit Skill

## When to Use
- Launching new surveys or refreshing existing templates.
- Diagnosing low response quality or bias in ongoing programs.
- Training GTM teams on survey best practices.

## Framework
1. **Objective Clarity** – define single-topic goals, hypotheses, and decision criteria.
2. **Audience & Sampling** – specify personas, quotas, suppression rules, and incentive plan.
3. **Question Architecture** – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items.
4. **Logic & Branching** – outline conditional flows, progress indicators, and completion time targets.
5. **QA Checklist** – test across devices, languages, anonymity rules, and data export formats.