Individual skill
roi-benchmark-library
Reference benchmarks for CAC, CPL, ROAS, and payback across channels and segments.
plugins/marketing-analytics/skills/roi-benchmark-library/SKILL.md
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# ROI Benchmark Library Skill
## When to Use
- Comparing current performance vs historical or industry benchmarks.
- Setting guardrails for budgeting, pacing, and campaign approvals.
- Equipping finance/marketing leaders with realistic ROI expectations.
## Framework
1. **Benchmark Sources** – internal history, partner data, analyst reports, industry surveys.
2. **Segmentation** – channel, region, persona, product, funnel stage.
3. **Metric Definitions** – CAC, CPL, ROAS, payback, pipeline-to-spend, revenue-to-spend.
4. **Update Cadence** – monthly for active channels, quarterly for strategic benchmarks.
5. **Usage Guidance** – when to escalate variances, how to contextualize outliers.
