Individual skill
research-brief-blueprint
Standard template + checklist for scoping market research projects.
plugins/market-research/skills/research-brief-blueprint/SKILL.md
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# Research Brief Blueprint Skill
## When to Use
- Kicking off any market research or insights program.
- Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
- Auditing vendor proposals or internal requests for completeness.
## Framework
1. **Business Question** – decisions to inform, stakeholders, success metrics.
2. **Audience & Sample** – personas, geos, quotas, existing panels, exclusion criteria.
3. **Methods & Sources** – qualitative, quantitative, desk, experimentation, telemetry.
4. **Logistics** – budget, timeline, approvals, compliance considerations.
5. **Deliverables** – format, fidelity, access model, follow-up cadence.
