Individual skill
in-app-messaging-kit
Library of in-product message patterns, triggers, and targeting rules.
plugins/product-led-growth/skills/in-app-messaging-kit/SKILL.md
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# In-App Messaging Kit Skill
## When to Use
- Designing nudges, tooltips, and walkthroughs for onboarding or feature launches.
- Coordinating lifecycle messaging across in-app surfaces, chat, and email.
- Testing personalization ideas tied to usage milestones or cohorts.
## Framework
1. **Trigger Matrix** – event-based, state-based, and contextual triggers.
2. **Message Patterns** – tooltip, modal, checklist, banner, coachmark, chat prompt.
3. **Targeting Rules** – persona, plan/tier, usage depth, lifecycle stage.
4. **Measurement Plan** – success metrics (CTR, completion, conversion) and guardrails.
5. **Localization + Accessibility** – copy guidelines, fallback flows, and escalation options.