Individual skill
attribution
Use to define measurement, data sharing, and ROI reporting for joint campaigns.
plugins/partner-co-marketing-orchestration/skills/attribution/SKILL.md
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# Co-marketing Attribution Playbook Skill
## When to Use
- Planning measurement strategy for joint campaigns or events.
- Reconciling attribution discrepancies between partner analytics stacks.
- Preparing executive or partner reports on shared pipeline/revenue impact.
## Framework
1. **Taxonomy Alignment** – agree on UTM structure, campaign IDs, stages, and conversion definitions.
2. **Data Exchange** – determine cadence, format, security requirements, and normalization rules.
3. **Attribution Models** – select methods (first/last/multi-touch, split attribution, weighted models) and document assumptions.
4. **Governance** – define owners for metric updates, dispute resolution, and audit trails.
5. **Storytelling** – package dashboards and narratives for stakeholders, highlighting joint impact and next steps.
