Individual skill
attribution-playbook
Standard operating guide for campaign tagging, attribution models, and QA.
plugins/marketing-analytics/skills/attribution-playbook/SKILL.md
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# Attribution Playbook Skill
## When to Use
- Standing up or refreshing attribution models across teams.
- Training campaign owners on UTMs, tracking, and governance.
- Running QA before/after changing attribution weights or tooling.
## Framework
1. **Taxonomy Rules** – channel, campaign, creative, and experiment naming standards.
2. **Model Catalog** – when to use first/last/linear/position/data-driven with pros/cons.
3. **Data Contracts** – required fields, systems of record, sync cadence.
4. **QA Checklist** – sample records, dedupe logic, cross-tool reconciliation.
5. **Change Management** – approval workflow, communications, and measurement of impact.
