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on-page

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Use when crafting or refreshing pages to align copy, UX, and conversion goals with target keywords.

plugins/seo/skills/on-page/SKILL.md

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Apr 3, 2026
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Apache-2.0

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# On-Page Optimization Checklist

## When to Use
- Writing a new page or blog post targeting a specific keyword cluster.
- Refreshing an existing asset to regain rankings.
- QA before publishing to ensure metadata/structure compliance.

## Framework
1. **Search Intent Match** – confirm headline + intro address intent quickly.
2. **Metadata** – title <60 chars with primary keyword, compelling meta description, og tags.
3. **Structure** – H1 exact match, H2/H3 covering supporting terms, TOC for long form.
4. **Copy Enhancements** – add stats, quotes, proof points, multimedia blocks.
5. **Internal/External Links** – link to pillar + related clusters; cite credible sources.
6. **Conversion Hooks** – contextual CTAs, sticky bars, lead magnets.
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