Individual skill
customer-insights
Use when consolidating product usage, health, and sentiment signals for lifecycle programs.
plugins/customer-marketing/skills/customer-insights/SKILL.md
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# Customer Insights & Telemetry Skill
## When to Use
- Building segment-specific lifecycle journeys.
- Prioritizing accounts for adoption help, expansion offers, or advocacy invites.
- Diagnosing churn/retention risks and surfacing insights to CS + product.
## Framework
1. **Signals Stack** – product usage, engagement, sentiment, commercial, health composite.
2. **Data Plumbing** – define sources (warehouse, product analytics, CS tools) and refresh cadence.
3. **Normalization** – align account/user IDs, tag personas/verticals.
4. **Insight Delivery** – dashboards + alerts to lifecycle, CS, product teams.
5. **Closed Loop** – track outcomes (expansion booked, churn prevented, advocacy activated).
