Individual skill
budget-optimization
Use when reallocating spend across channels/ad sets or setting guardrails to stay on plan.
plugins/paid-media/skills/budget-optimization/SKILL.md
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- finance Derived category
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# Budget Optimization & Pacing Skill
## When to Use
- Weekly/monthly budget reviews.
- Mid-flight adjustments after performance shifts.
- Preparing reforecast scenarios for finance.
## Framework
1. **Reference Plan** – planned vs actual spend, CPA/CPL, pipeline, ROAS.
2. **Efficiency Bands** – thresholds for pulling back or scaling (e.g., ±20% vs target CPA).
3. **Scenario Modeling** – reallocate budget to best-performing ad sets while respecting learning phase minimums.
4. **Guardrails** – set daily caps, alerts, and auto rules for overspend or underdelivery.
## Checklist