Individual skill

engagement-analytics

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Use when measuring webinar funnel performance and diagnosing audience behavior.

plugins/webinar-automation/skills/engagement-analytics/SKILL.md

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License: Apache-2.0

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# Webinar Engagement Analytics Skill

## When to Use
- Building dashboards for registrations → attendance → engagement → conversion.
- Investigating drop-offs or anomalous sessions.
- Reporting to GTM leadership on webinar ROI.

## Framework
1. **Metrics Stack** – acquisition, attendance, engagement, conversion, satisfaction ladders.
2. **KPI Design** – define thresholds per tier and align with GTM goals.
3. **Data Plumbing** – map sources (platform, MAP, CRM, survey) and refresh schedules.
4. **Analytics Workflow** – build dashboards/anomaly alerts and run cohort analyses.
5. **Insight Loop** – document findings, actions, and owners in recurring reports.