Individual skill
message-architecture
Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
plugins/copywriting/skills/message-architecture/SKILL.md
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# Message Architecture Systems Skill
## When to Use
- Creating new messaging for campaigns, features, or personas.
- Auditing messaging consistency across channels.
- Onboarding new writers or agencies.
## Framework
1. **Audience & Insight** – persona, pain, desired outcome.
2. **Promise** – primary value proposition + emotional appeal.
3. **Proof** – metrics, customer quotes, product differentiators.
4. **Hooks** – formulas mapped to channels.
5. **CTAs** – stage-specific calls to action + urgency modifiers.
