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launch-plays

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Use when orchestrating Tier 1/2/3 launches with repeatable workstreams and governance.

plugins/product-marketing/skills/launch-plays/SKILL.md

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# Launch Playbooks Skill

## When to Use
- Planning upcoming product/feature launches.
- Auditing current launch processes for efficiency gaps.
- Onboarding new PMMs or cross-functional launch partners.

## Framework
1. **Tiering Model** – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
2. **Workstreams** – campaign, content, enablement, comms, success, ops, product readiness.
3. **RACI** – assign responsible/approver for each deliverable.
4. **Cadence** – stand-up schedule, checkpoints, risk reviews.
5. **Measurement** – KPI stack + reporting templates.
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