Individual skill
performance-metrics
Use to define KPIs, alert thresholds, and reporting cadences for social calendars.
plugins/social-scheduler-orchestration/skills/performance-metrics/SKILL.md
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# Social Performance Metrics Skill
## When to Use
- Setting KPI targets for new campaigns or evergreen programs.
- Building dashboards or scorecards for exec/stakeholder updates.
- Diagnosing pacing, reach, or conversion issues mid-flight.
## Framework
1. **Metric Stack** – map awareness (reach, impressions), engagement (ER, saves, shares), conversion (traffic, pipeline), and community health (sentiment, response time).
2. **Attribution & Tagging** – enforce UTM structure, post IDs, and partner tags for downstream analysis.
3. **Alerting Rules** – define thresholds (± variance vs goal), alert channels, and severity tiers.
4. **Reporting Cadence** – daily pacing snapshots, weekly recaps, campaign retros, quarterly trendlines.
5. **Experiment Measurement** – document test KPIs, guardrails, and success decision trees.
