Individual skill
exec-dashboard-blueprint
Layout and storytelling guide for marketing analytics executive dashboards.
plugins/marketing-analytics/skills/exec-dashboard-blueprint/SKILL.md
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# Executive Dashboard Blueprint Skill
## When to Use
- Preparing ELT/board-ready snapshots of marketing performance.
- Standardizing dashboard layout across BI, RevOps, and marketing teams.
- Packaging insights from `/marketing-analytics` commands into clear narratives.
## Framework
1. **Story Arc** – headline → KPI spine → risks/opps → actions.
2. **KPI Tiles** – awareness, demand, pipeline, revenue, efficiency metrics with traffic lights.
3. **Drill Cards** – channel, campaign, and audience breakouts linking to deeper views.
4. **Insight Callouts** – annotate anomalies, root causes, and required decisions.
5. **Action Register** – owners, due dates, and follow-ups surfaced alongside metrics.
