Individual skill
messaging-frameworks
Use when building message houses, key statements, and proof structures for announcements or crises.
plugins/pr-communications/skills/messaging-frameworks/SKILL.md
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# Messaging Frameworks Skill
## When to Use
- Preparing PR/AR launches or executive communications.
- Aligning cross-functional teams on talking points.
- Rapid response situations requiring consistent statements.
## Framework
1. **Headline Statement** – core POV or claim.
2. **Support Pillars** – 2-3 proof points with data, customer stories, or analyst quotes.
3. **Evidence** – metrics, testimonials, product differentiators.
4. **Call to Action** – what audiences should think/feel/do next.
5. **Guardrails** – what not to say, words to avoid, regional nuances.
