Individual skill
journey-mapping
Use to facilitate cross-functional journey mapping with data-backed insights.
plugins/customer-journey-orchestration/skills/journey-mapping/SKILL.md
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# Journey Mapping Toolkit Skill
## When to Use
- Kicking off new persona journeys or refreshing existing ones.
- Preparing workshops with stakeholders across marketing, product, CS, and sales.
- Auditing journey artifacts for consistency and completeness.
## Framework
1. **Preparation** – collect VOC findings, telemetry, and existing documentation; define scope, persona, and goals.
2. **Stage Definition** – align on lifecycle stages, success metrics, and ownership.
3. **Touchpoint Mapping** – capture channels, emotions, expectations, and supporting systems.
4. **Gap Identification** – document friction points, root causes, and opportunities.
5. **Action Linking** – connect gaps to initiatives, success metrics, and measurement plans.
