Individual skill
cold-outreach
Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.
plugins/sales-prospecting/skills/cold-outreach/SKILL.md
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# Cold Outreach Mastery
## When to Use
- Building outbound sequences for new personas or segments
- Personalizing cold email / LinkedIn outreach at scale
- Diagnosing low open or reply rates in existing sequences
- Designing follow-up cadences for SDR/XDR or founder-led sales
## Framework
1. **Core Principles** – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
2. **SPARK Flow** – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
3. **Channel Mix** – email templates + LinkedIn touches + call follow-ups working together.
4. **Cadence Design** – 3-touch follow-up over 14 days with new insights each step.