Individual skill
lead-qualification
Use when evaluating ICP fit, buying intent, and routing priority for new leads.
plugins/sales-prospecting/skills/lead-qualification/SKILL.md
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# Lead Qualification Skill
## When to Use
- New inbound/outbound leads need scoring before SDR outreach.
- Marketing > Sales handoff requires consistent acceptance criteria.
- You must prioritize high-intent signals for limited SDR capacity.
- RevOps wants transparent scoring logic tied to pipeline stages.
## Framework
1. **FITS Model** – Firmographics, Intent, Timing, Solution Match as core dimensions.
2. **Scoring Steps** – normalize data, apply weights, set thresholds (80+, 60–79, 40–59, <40), and capture explainability notes.
3. **Question Toolkit** – pain, authority, budget, timeline prompts to validate scoring inputs.
4. **Routing Logic** – map scores to AE handoff, SDR follow-up, nurture, or recycle.
5. **Handoff Checklist** – verify CRM data, attach notes/enrichment, include recommended CTA, start AE SLA timer.