Individual skill
personalization
Use when crafting tiered ABM messaging, offers, and creative variants.
plugins/abm-orchestration/skills/personalization/SKILL.md
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# Personalized Engagement Systems Skill
## When to Use
- Building custom messaging for target accounts or personas.
- Coordinating creative assets across channels (email, ads, social, direct mail).
- Auditing personalization depth per tier to maintain SLAs.
## Framework
1. **Persona & Pain Mapping** – capture value props, proof, objections per stakeholder.
2. **Offer Alignment** – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
3. **Channel Adaptation** – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
4. **Asset Governance** – maintain snippet libraries, approval workflows, localization notes.
5. **Experimentation** – track personalization tests (hook, CTA, asset format) with measurement plan.
