Individual skill

social-selling

Use when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.

plugins/sales-prospecting/skills/social-selling/SKILL.md

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# Social Selling Skill

## When to Use
- Prospect is active on LinkedIn, X, or niche communities.
- Outreach needs warmer entry points than cold email.
- SDRs must nurture accounts over weeks via digital touchpoints.
- Need to convert marketing engagement (webinars, posts) into conversations.

## Framework
1. **Core Principles** – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.
2. **Engagement Ladder** – monitor > micro-engage > value drops > DM > follow-through into email/call.
3. **Signal Tracking** – monitor posts, job changes, events, and mutual connections for context.
4. **Cadence Planning** – mix comments, shares, and DMs each week per target account.
5. **Measurement** – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.