Individual skill
case-studies
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
plugins/content-marketing/skills/case-studies/SKILL.md
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# Case Studies Skill
## When to Use
- Sales needs tailored proof points for a segment or persona.
- Marketing is launching a campaign that requires social proof.
- Customer success wants standardized win-story format.
## Framework
1. **Story Framework (CHIC)** – Challenge → Hypothesis → Implementation → Change (results).
2. **Data Gathering** – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
3. **Narrative Structure** – exec summary, customer background, stakes, solution, outcomes, CTA.
4. **Format Variations** – PDF, one-pager, slide deck, video script, micro social posts.
5. **Enablement Package** – key stats table, objection responses, industry tags.
