Individual skill
positioning
Use when structuring positioning statements, message houses, and proof libraries for GTM teams.
plugins/product-marketing/skills/positioning/SKILL.md
Source commit 78e0419f4440bcb43bc80127e174ecf5adef1753
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- No
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Not checked yet
- Last checked
- Nov 7, 2026
These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.
Install this skill
Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.
An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.
Repository context
- Repository stars (not skill ratings)
- 436
- Repository last updated
- Apr 3, 2026
- License
- Apache-2.0
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- engineering Derived category
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Read excerpt
# Positioning Systems Skill
## When to Use
- Kicking off new products/features or entering new markets.
- Refreshing messaging after competitive or market shifts.
- Equipping sales/CS with updated stories.
## Framework
1. **Audience & Problem** – ICP, pain, current workaround.
2. **Promise** – how we uniquely solve it (functional + emotional).
3. **Proof** – metrics, customers, analysts, demos.
4. **Payoff** – business outcome and CTA.
5. **Variants** – adjust for personas, industries, regions.
