Individual skill
cohort-analysis
Standard method for slicing bookings, pipeline, and retention cohorts for diagnostics.
plugins/revenue-analytics/skills/cohort-analysis/SKILL.md
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# Cohort Analysis Framework Skill
## When to Use
- Comparing performance across acquisition channels, segments, or product lines.
- Diagnosing conversion drop-offs within specific booking/vintage cohorts.
- Stress-testing forecast assumptions with historical baseline behavior.
## Framework
1. **Cohort Definition** – choose cohort key (signup month, lead source, product tier, segment).
2. **Metric Stack** – select KPIs (coverage, win rate, ACV, NRR, payback) per cohort.
3. **Normalization** – adjust for seasonality, deal size mix, or currency.
4. **Visualization** – waterfall tables, heatmaps, or overlapping curves to highlight divergence.
5. **Narrative Layer** – annotate drivers, anomalies, and recommended actions.
