Individual skill
community-advocacy-toolkit
Playbook for activating current students, alumni, and partners as advocates.
plugins/edtech-growth/skills/community-advocacy-toolkit/SKILL.md
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# Community Advocacy Toolkit Skill
## When to Use
- Launching referral programs, ambassador cohorts, or testimonial drives.
- Equipping community managers with repeatable advocacy motions.
- Capturing social proof for campaigns, admissions events, or partner pitches.
## Framework
1. **Advocate Segments** – active students, alumni, faculty champions, employer partners.
2. **Value Exchange** – define incentives (scholarships, swag, career access, recognition).
3. **Activation Motions** – events, content spotlights, referral challenges, mentorship.
4. **Governance** – guidelines, approval workflows, consent forms, brand usage.
5. **Measurement** – referral volume, content reach, influence on enrollment/retention.
