Individual skill
technical-seo
Use when diagnosing crawl/index issues, performance regressions, or structured data gaps.
plugins/seo/skills/technical-seo/SKILL.md
Source commit 78e0419f4440bcb43bc80127e174ecf5adef1753
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- Last checked
- Nov 10, 2026
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- Repository last updated
- Apr 3, 2026
- License
- Apache-2.0
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- marketing Derived category
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SKILL.mdcore · 2,862 bytes
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# Technical SEO Playbooks
## When to Use
- Sites experiencing ranking drops despite strong content.
- Launching major site changes (CMS migrations, redesigns).
- Investigating Core Web Vitals, crawl budget, or indexing issues.
## Framework
1. **Crawl Health** – Screaming Frog/JetOctopus results, search console coverage, log file sampling.
2. **Performance** – Lighthouse field vs lab data, render-blocking assets, code splitting, image optimization.
3. **Indexation & Signals** – robots.txt, canonicals, hreflang, pagination, parameter handling.
4. **Structured Data** – schema coverage, errors, merchant/product feeds.
5. **Security & Compliance** – HTTPS, mixed content, cookie banners, accessibility.
