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creative-variants

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Use when developing hooks, visuals, and copy variations for paid campaigns across channels.

plugins/paid-media/skills/creative-variants/SKILL.md

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Apr 3, 2026
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# Creative Variant Playbooks Skill

## When to Use
- Kicking off new campaigns needing multiple creative angles.
- Refreshing fatigued ads to regain performance.
- Running systematic creative testing programs.

## Framework
1. **Hook Library** – benefit, problem, proof, story, contrarian, curiosity.
2. **Format Matrix** – channel x format (video, carousel, single image, text ad) with unique requirements.
3. **Story Formula** – Hook → Value Proof → CTA; adapt for each channel.
4. **Voice & Tone** – align with persona (executive vs practitioner) and funnel stage.

## Checklist
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