Individual skill
member-insights
Use to analyze loyalty member behavior, segmentation, and experiment results.
plugins/loyalty-lifecycle-orchestration/skills/member-insights/SKILL.md
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- Apache-2.0
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# Member Insights Skill
## When to Use
- Monitoring program health across tiers or regions.
- Designing personalization campaigns based on loyalty data.
- Reporting experiment outcomes to stakeholders.
## Framework
1. **Data Sources** – transaction systems, product telemetry, MAP/CRM, support, survey tools.
2. **Segmentation** – tier, lifecycle stage, engagement score, risk/comeback cohorts.
3. **Metrics** – enrollment funnel, active members, point velocity, redemption, incremental revenue.
4. **Experimentation** – define guardrail metrics, success criteria, and monitoring cadence.
5. **Insight Distribution** – dashboards, alerts, and story-driven memos for GTM teams.
