Individual skill
drip-campaigns
Use when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.
plugins/email-marketing/skills/drip-campaigns/SKILL.md
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# Drip Campaign Design Skill
## Framework
1. **Objective Mapping** – each touch must have a single job (educate, qualify, convert).
2. **Value Ladder** – sequence benefits from awareness → consideration → decision.
3. **Cadence** – balance urgency with fatigue (24–48h early, 72h+ later).
4. **Signal-Based Branching** – accelerate for high intent, slow for low engagement.
## Templates
```
Touch | Timing | Objective | Content Angle | CTA | Personalization
```
- Message hierarchy worksheet
- Cadence testing checklist