Individual skill
brand-measurement-dashboard
KPI framework and reporting system for tracking brand health, consistency, and impact.
plugins/brand-strategy/skills/brand-measurement-dashboard/SKILL.md
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# Brand Measurement Dashboard Skill
## When to Use
- Establishing KPIs for brand initiatives or campaigns.
- Building recurring dashboards for ELT, marketing, or product leadership.
- Connecting creative execution metrics to business outcomes.
## Framework
1. **Outcome Metrics** – awareness, consideration, preference, NPS, share of voice.
2. **Experience Metrics** – consistency scores, QA pass rate, accessibility compliance, latency.
3. **Engagement Metrics** – content consumption, event attendance, community participation.
4. **Business Impact** – influenced pipeline, win rate lift, pricing power, retention shifts.
5. **Governance Signals** – council throughput, exception volume, training completion.
