Individual skill

firmographic-analysis

Use when interpreting company-level enrichment data to segment accounts, spot buying triggers, and tailor outreach.

plugins/data-enrichment-master/skills/firmographic-analysis/SKILL.md

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# Firmographic Analysis Skill

## When to Use
- Prioritizing enriched accounts for GTM plays.
- Building segments for ABM, territory planning, or personalized campaigns.
- Validating enriched firmographic data quality.

## Framework
1. **Normalize Fields** – ensure industry, size, revenue, region, and funding fields use consistent taxonomies.
2. **Scoring Matrix** – apply ICP scoring (industry fit, employee band, revenue, growth rate).
3. **Trigger Detection** – highlight events like funding, IPO prep, hiring spikes, geographic expansion.
4. **Segment Mapping** – assign each company to journey stages or playbooks (e.g., "High-growth SaaS 200-500").
5. **Recommendation Output** – produce persona targets, value props, and urgency level per segment.
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