Individual skill

data-governance

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Use when defining data contracts, consent policies, and monitoring for automation programs.

plugins/marketing-automation/skills/data-governance/SKILL.md

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SKILL.mdcore · 1,254 bytes
SKILL.mdcore · 1,254 bytes

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# Automation Data Governance Skill

## When to Use
- Launching new journeys requiring cross-system data sharing.
- Auditing consent/suppression logic across email/SMS/in-app.
- Investigating data quality incidents impacting automation.

## Framework
1. **Data Contracts** – document required fields/events, owners, freshness SLAs, fallback behavior.
2. **Consent & Compliance** – track opt-in types, regional consent, TTL, audit trails.
3. **Identity Resolution** – ensure consistent IDs across product, CRM, MAP, CDP.
4. **Monitoring** – dashboards/alerts for data latency, schema changes, null spikes.
5. **Change Management** – versioning, rollback, and communication paths.